China launches nationwide marketing campaign to urge the public to take medicine in a safe way BEIJING, Jun 3, 2004 – – China on Thursday launched a nationwide marketing campaign to urge the public to take medicine in a safe method, in a bid to lessen increasing damages from excessive and inappropriate medication taking. ‘The extreme and inappropriate taking of drugs has become a key danger to Chinese people’s health insurance and life protection,’ said Zheng Xiaoyu, director of the State Meals and Medication Administration .Around 38 % of adults use some type of CAM for health and wellness or to deal with a variety of diseases and circumstances, according to data from the 2007 National Health Interview Study . The CAM component of the NHIS originated by the National Institutes of Health’s National Center for Complementary and Alternative Medicine and the National Middle for Health Figures portion of the Centers for Disease Control and Avoidance. The data provide estimates of the expense of CAM use, the rate of recurrence of visits designed to CAM practitioners, and regularity of buys of self-treatment CAM therapies. With so many Us citizens using and investing in CAM therapies, it is very important to know whether the practices and products they use are safe and effective, said Josephine P.